SWE Trademark Was Selected Into The "Hangzhou Key Trademark Protection List"
On August 8, 2024, the company was awarded the title of "Hangzhou Key Trademark". The leaders of Lushan Market Supervision Office expressed their heartfelt congratulations to Hongshi as one of the seven Fuyang enterprises selected in the list. Previously, Hongshi's "SWE" trademark was successfully selected in the second batch of Hangzhou Key Trademark Protection List announced by the Hangzhou Market Supervision Administration.
Hongshi's own brand construction began with the graphic trademark "SWE" registered in 1991, and the registration category was Class 9 goods "Electrical connectors (plugs, sockets, switches and other series of products)". In 1995, the company registered the graphic trademark "swe", which is the longest-used trademark of the company so far. It has been registered in more than 20 foreign countries and regions, has been widely recognized by the market, and has established a good brand image among consumers. The company has successively won brand honors such as "Zhejiang Famous Brand Products", "Zhejiang Famous Trademarks", "Zhejiang Well-known Trademarks", and "Zhejiang Export Famous Brands".
With the company's multiple restructuring, product updates and iterations, and the continuous expansion of its business scope, the registration categories of "SWE" have been expanded to the 9th category of goods "signal lights, optical lights, power materials (wires, cables), light-emitting diodes, electric switches" and the 11th category of goods "air purification germicidal lamps, cooking devices and equipment, cooling equipment and equipment, water purification equipment, disinfection equipment, sterilizers, refrigerators", and it enjoys a certain reputation in both domestic and foreign markets. In recent years, the company's sub-brand "sageve" has also been well applied, providing sufficient guarantee for the company's brand planning and layout in the all-encompassing smart home industry.
